Part of Forge DevKit ecosystem
◇ forge-marketing
From validated problem to go-to-market
The problem
Positioning by guesswork
Teams pick messaging based on internal opinions. No grounding in competitive analysis or user language.
Pricing disconnected from value
Pricing decisions happen in spreadsheets with no connection to product capabilities or user willingness to pay.
Launch plans that don't connect to code
Marketing and development run in parallel universes. Feature readiness and launch timing never align.
How it works
Install
One command adds forge-marketing to your environment.
Configure
3-gate wizard detects product type and reads upstream discovery artifacts if available.
Strategize
Positioning, pricing, launch planning, and content strategy - grounded in evidence.
Feed downstream
Brand voice and positioning flow into copy, SEO, and growth modules automatically.
Key capabilities
◇4 strategy modes
Position, price, launch, content. When forge-discovery data exists, strategies are evidence-based. Without it, guided frameworks fill the gap.
◇8 psychology biases
Anchoring, loss aversion, social proof - surfaced as contextual advice at pricing and positioning decisions.
◇Competitive positioning
Maps your differentiation against up to 5 alternatives. Produces a positioning matrix with gaps you can own and messages competitors can't copy.
◇Pricing strategy framework
Outputs a tier structure with specific prices, anchor points, and free-vs-paid feature splits - not just 'consider value-based pricing'.
Sample output
A real-world example of what this module produces.
◆ Positioning Matrix - taskflow-app
Dimension Your Position Competitor Avg
Target segment Solo freelancers, 1-5 ppl SMB teams 10-50
Core promise Invoice in 30 seconds Full project management
Price anchor $9/mo (vs $29 avg) $29-49/mo
Key differentiator AI auto-categorization Manual tagging
Bias alert: Feature parity trap - don't add features just because competitors have themWho is this for
Founder
Build evidence-based positioning and pricing instead of guessing what resonates.
Marketing Lead
Get a competitive positioning matrix and launch plan grounded in product data.
Solo SaaS Builder
Cover positioning, pricing, and GTM strategy without hiring a marketing team.
forge-marketing vs Generic marketing frameworks
| Dimension | Generic marketing frameworks | Forge DevKit |
|---|---|---|
| Positioning | Internal brainstorming, no validation | Evidence-based, grounded in discovery + competitive analysis |
| Pricing | Spreadsheet guesses | Value-based framework with psychology-informed tier design |
| Development connection | Marketing team works separately | Outputs feed copy, SEO, growth modules directly |